Encarted rolls from Aristide 3108

As always, a satisfying, aesthetic and out-of-the-box response to a mail art call from this wonderful mail artist! You probably can't tell, but the 8 rolls on each side of Aristide's trademark ATC are glued down.  The odd white and textual roll on the left side is sewn so that it actually rolls, a bit. Magic!

Maybe you will participate? How will you interpret 'Roll It'?